Mobile App Login

Sing-up form design

Project Overview:

Our travel agency company provides a mobile app that helps users find information about various travel destinations. The mobile app is a crucial touchpoint for our users to access personalized travel recommendations, book flights and accommodations, and explore travel guides. However, we have identified an issue with the current mobile app login process that requires immediate attention and improvement.

Problem Statement:

The current mobile app login process is causing user frustration and hindering their experience when accessing the app. The primary issues identified are as follows:

  1. Lengthy and Complicated Sign-up Process: Users are required to provide excessive information during the sign-up process, leading to user drop-offs and discouraging new users from completing the registration.

  2. Inefficient Login Methods: The app only supports traditional email and password-based login, limiting convenience for users who prefer alternative authentication methods such as social media logins or biometric authentication.

  3. Lack of Password Recovery Options: Users encountering issues with password retrieval face significant difficulties as there are limited password recovery options available in the current app.

Project Goals:

The objective of this project is to enhance the mobile app login process to provide a seamless, secure, and user-friendly experience for our app users. The key goals are as follows:

  1. Simplify Sign-up Process: Reduce the number of required fields during the sign-up process, ensuring a streamlined and efficient user onboarding experience.

  2. Implement Convenient Login Methods: Integrate alternative login methods such as social media logins (e.g., Facebook, Google) and biometric authentication (e.g., fingerprint, facial recognition) to provide users with flexible options.

  3. Enhance Password Recovery Mechanisms: Improve the existing password recovery process by implementing additional recovery options (e.g., email verification and security questions) to assist users in retrieving their account credentials easily.

Target Audience:

The target audience for our mobile app consists of travelers of all ages and backgrounds, ranging from novice tourists to seasoned explorers. It is important to ensure that the login process caters to users with varying levels of technological proficiency and maintains a balance between security and convenience.