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In my design approach, I opted for a bold sans-serif font to impart a modern and contemporary appearance. The removal of the bird icon led us to explore the concept of a combination mark. Drawing inspiration from the 'X' in Excel, I integrated an upward-facing arrow to symbolize the growth in a student's knowledge. This arrow also serves to represent their remarkable track record in elevating students' test scores and facilitating acceptance into prestigious Ivy League universities.
In my design approach, I opted for a bold sans-serif font to impart a modern and contemporary appearance. The removal of the bird icon led us to explore the concept of a combination mark. Drawing inspiration from the 'X' in Excel, I integrated an upward-facing arrow to symbolize the growth in a student's knowledge. This arrow also serves to represent their remarkable track record in elevating students' test scores and facilitating acceptance into prestigious Ivy League universities.
The client sought a logo refresh, as the existing one appeared outdated and failed to align with the company's essence. Their vision for the new logo was to convey a commitment to utilizing cutting-edge information to provide top-tier tutoring to students. A specific request was to eliminate the bird icon, which was associated with religious institutions and did not align with their desired image.
The client sought a logo refresh, as the existing one appeared outdated and failed to align with the company's essence. Their vision for the new logo was to convey a commitment to utilizing cutting-edge information to provide top-tier tutoring to students. A specific request was to eliminate the bird icon, which was associated with religious institutions and did not align with their desired image.
PROJECT SCOPE
PROJECT SCOPE
OTHER PROJECTS
OTHER PROJECTS
A financial consulting company requested a new logo that evokes professionalism, sophistication, and trust.
A financial consulting company requested a new logo that evokes professionalism, sophistication, and trust.