PIQO Photo Booth stands as a premier photo booth rental company based in Las Vegas, NV. I founded this company as a side venture, driven by a personal passion. The journey of building this business presents numerous challenges, offering a unique opportunity to apply the full range of skills I have acquired.
PIQO Photo Booth stands as a premier photo booth rental company based in Las Vegas, NV. I founded this company as a side venture, driven by a personal passion. The journey of building this business presents numerous challenges, offering a unique opportunity to apply the full range of skills I have acquired.
PIQO Photo Booth stands as a premier photo booth rental company based in Las Vegas, NV. I founded this company as a side venture, driven by a personal passion. The journey of building this business presents numerous challenges, offering a unique opportunity to apply the full range of skills I have acquired.
PROJECT DELIVERABLES
PROJECT
DELIVERABLES
PROJECT DELIVERABLES
PROJECT BRIEF
PROJECT BRIEF
PROJECT BRIEF
• Responsive Website
• Logo Design
• Responsive Website
• Logo Design
• Responsive Website
• Logo Design
website design
website design
website design
In the initial stages, I devoted considerable thought to selecting the perfect name for the company. I aimed for a name that would be both catchy and easily memorable. After considering several options, I settled on 'PIQO.' This name exudes a unique and non-cliché quality, resonating with the same dynamic energy as prominent brands such as Venmo and Uber.
I aimed to establish the company's identity as one that embodies qualities such as fun, user-friendliness, and top-notch quality. In line with these principles, I crafted the slogan, 'Capture Moments that Matter.' This tagline underscores the importance of focusing on what truly holds significance in life – the cherished memories shared with loved ones.
In the initial stages, I devoted considerable thought to selecting the perfect name for the company. I aimed for a name that would be both catchy and easily memorable. After considering several options, I settled on 'PIQO.' This name exudes a unique and non-cliché quality, resonating with the same dynamic energy as prominent brands such as Venmo and Uber.
I aimed to establish the company's identity as one that embodies qualities such as fun, user-friendliness, and top-notch quality. In line with these principles, I crafted the slogan, 'Capture Moments that Matter.' This tagline underscores the importance of focusing on what truly holds significance in life – the cherished memories shared with loved ones.
company IDENTITY
company IDENTITY
why piqo?
why piqo?
'PIQO' is a play on words, seamlessly blending 'Let's take a pic' with 'Pico de Gallo.' The photo booth itself is aptly named the 'Salsa Booth,' thus, the use of 'Pico de Gallo' in the name ties into this connection.
'PIQO' is a play on words, seamlessly blending 'Let's take a pic' with 'Pico de Gallo.' The photo booth itself is aptly named the 'Salsa Booth,' thus, the use of 'Pico de Gallo' in the name ties into this connection.
logo design
logo design
I opted for a contemporary and minimalistic aesthetic in the form of a wordmark logo. The photo booth itself boasts a natural form characterized by its soft, rounded edges. I translated these defining features into the logo, resulting in a visually pleasing silhouette.
I opted for a contemporary and minimalistic aesthetic in the form of a wordmark logo. The photo booth itself boasts a natural form characterized by its soft, rounded edges. I translated these defining features into the logo, resulting in a visually pleasing silhouette.
I opted for a contemporary and minimalistic aesthetic in the form of a wordmark logo. The photo booth itself boasts a natural form characterized by its soft, rounded edges. I translated these defining features into the logo, resulting in a visually pleasing silhouette.
1
1
2
2
3
3
4
4
favicon
favicon
favicon
primary logo
primary logo
primary logo
submark
submark
submark
I chose the third option and expanded on it by incorporating a favicon and a submark. To enhance visual appeal, I introduced a subtle pop of color to the letter 'P,' with the orange dot reminiscent of the autofocus lamp found on a DSLR camera.
website design
website design
website design
My primary objective for the website was to convey a sense of quality and promptly deliver essential information. Employing UX design principles, I embarked on the task of crafting a website that facilitates a smooth and uninterrupted customer journey.
My primary objective for the website was to convey a sense of quality and promptly deliver essential information. Employing UX design principles, I embarked on the task of crafting a website that facilitates a smooth and uninterrupted customer journey.
My primary objective for the website was to convey a sense of quality and promptly deliver essential information. Employing UX design principles, I embarked on the task of crafting a website that facilitates a smooth and uninterrupted customer journey.
